tduuavb
« Home | My Credits Not THAT Bad! The Real Story! » | Shoulder Injury The Cause » | Kuala Lumpur Stock Index Futures Outlook - Forecas... » | Cultural Diversity at Work » | Recharge And Buy Energy Drink Now » | When To Hire A Pro For Your Marketing And When To ... » | What Is Affiliate Marketing and Is It For Me? » | Butterfly Marketing Explained » | Buying A Used Car » | Buying a Car Can Turn You Upside Down »
Wednesday, November 28, 2007
5 Characteristics of Marketing 2.0 and Why You Should Care
This is a previous post from my blog, www.eggmarketingblog.com
If youre online at all these days, you probably hear a lot about Web 2.0. Marketing 2.0. is the counter to the latest engaging tools of technology. Here are five characteristics of Marketing 2.0:
?First, it is interactive. No longer are we forced to sit on the couch and take our daily dose of advertising. We now can jump in the television (or computer) and change the color of the background, choose what pose the personality takes, and tell them how we like to get our messages. More or less.
Take YouTube, for example. What started out as a way for teenagers to post inane videos of skateboarding falls has turned into the single biggest factor affecting media today. Yes, there are still the idiot videos,?but now theyre mixed in with product spoofs, commercials that are actually interesting, and now even political debates. What used to be solely for the tech-savvy consumer is now being wooed by major players like CNN.
YouTube works because it is interactive. Once you view a video you can share it with friends. Thats how something like a silly Transformers rap has been viewed over 510,000 times!
?Marketing 2.0 is a conversation between consumers and companies. Since we have all but removed commercials from our television viewing repertoire thanks to Tivo, companies have to find new ways to reach their audience. That means they have to ask consumers what they want. Theyre listening for once!
Blogs and forums allow companies to take off their professional mask and get comfortable with their customers. It gives a comfortable, informal voice to the company. Take the Apple Blog. Readers can get updates on Apple products as well as comment on posts. Theyre in essence creating a dialog that hasnt previously been available.
?Democracy is what Marketing 2.0 is all about. If the public doesnt like it, it wont float. Or will it? Sometimes there is a public outcry so loud you can hear it from cyberspace. A few months ago, an illegal HD DVD encryption code was posted online. Bloggers found the code and spread it like wildfire, using, among others, Digg as a tool to spread it. The problem? HD DVD is one of Diggs sponsors, so the founder of Digg received a cease and desist order from the company.
The original post was removed, but it was like pulling a leg off a centipede. The code continued to spread. Eventually the founder had to throw his hands up, knowing that democratic media had gotten the best of the situation.
?Marketing 2.0 efforts are always non-traditional. There are no rules. This is good in that any business can devise a new method of marketing, but bad because nothing is guaranteed.
Heres an example of Marketing 2.0 gone awry: at the beginning of 2007, Cartoon Network launched a marketing campaign for its show Aqua Teen Hunger Force?in Boston. The campaign involved the placement throughout the city of several lightboards with cartoon characters on them. Someone cried terrorism!?and the project was shut down. Hard. With police action. The situation might have been an overreaction, but the head of Cartoon Network resigned as a result. Not every idea is a good idea.
?Finally, Marketing 2.0 is flexible. If youre used to booking year long phone book ads, this is the complete opposite. Any marketing tool can be changed or stopped relatively easily, and the majority of Marketing 2.0 is affordable (blogs, for example, are free). Creating a strong marketing mix will involve hits and misses, so it is important that you be able to change your marketing plan on a dime.
Now that you understand Marketing 2.0, how will you use it? The longer you take to shift gears from old school?marketing to Marketing 2.0, the more customers you will lose as a result. Take the plunge with me into the future of marketing. Trust me, it will be refreshing!
Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit http://www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com. Get free shoestring marketing advice on Susan's blog, http://www.eggmarketingblog.com.Easy Illinois In Make Money Ways
Aide Financi Re Aux Tudes
Compare Life Insurance Quotes Buy From Top Life Insurance Companies
Instant Credit Cards Instant Approval Compare And Apply Online
Td Canada Trust Products Services Insurance
The International Student Loan Program Student Loans For International Students
Mental Health Practitioners In North Highlands Ca At Superpages Com
Big Make Money Survey Taking
Returned Subject Domains Title Author Description Type Of Material Classroom Management
Govt Ban On Mixed Treatment Ruled Illegal
Healthcare Plans Should Focus On Uninsured College Students The Daily Collegian Online
make money survey
Cheap Flood Insurance Blogs Photos Videos And More On Technorati
Ways To Make Money At Home
Disability Insurance Forums
make money via internet
Bulk Email Marketing
Business From Home Make Money Online Opportunity Work
Marketing Sherpa Email Summit
term insurance
Insuring Your Real Estate Investment Business
Financial Tips To Prepare For The Unexpected
sf"
Make Money For Building A Web Site
Aj Novick Group Accelerated Anger Management Classes
online insurance
Make Money Selling Web Site On Internet Auction
Computer Easy Make Money Ways
Travel Insurance Online Quote For Cheap Travel Insurance
Insurance Policy Definition
Student Loans Advanced Education And Employment Government Of Saskatchewan
Sac Anime Video Game Tournaments
Email Marketing News
The Travel Health Insurance Association Of Canada
Growing Credit Debt Is Crushing Canadians Study Ctv Ca
Cheap Holiday Insurance Travel Insurance Uk
Free Online Auto Insurance Quotes By Instant Car Insurance With
Health Insurance Claim
Car Insurance
Product Listing Professionals Anger
Welcome To Nj Familycare
Make Money Online With Affiliate Program
Anger Management Legal Problems And Psychotherapy In Montreal
Lesbian Mother Mollified By Board S Action School Committee Orders Small Immediate Steps The Patriot
No Sex In Health Insurance
Police Clampdown On Moped Thieves Hastings Observer
Compare Health Insurance Quotes Alloptions Com
Zen Center Of Orange County Zen Practices Zen Buddhism Orange County Counseling Zen Buddhism Meditation
Make Extra Money From Home
Despite Subpar Performance Airlines Post Strong Profit The Daily
Provincial Assistance Programs
Ways To Make Money On Runescape
Pre Register
Dsstesters Com Video Game Testers Jobs Iinet Speed Tester
Income Protection Can Be Invaluable But The Sector Is Still Confusing
Anderson Amp Anderson Cd S
play casino online
Car Insurance Home Insurance From Privilege
Cool It The Sceptical Environmentalist S Guide To Global Warming
Anger Management At The Movie College
Effective Skills For Anger Management The World Of Anger Management
Debtor Son Needs To Learn Hard Lesson San Luis Obispo Tribune
Ease Your Financial Stress With Debt Consolidation Uk American Chronicle
Aig Profit Falls 27 Percent On Mortgage Linked Losses Update2 Bloomberg
Ahead Business Business In Make Money More Move Nlp Power Product Rapport Sell Technology Use Yourself
Student Loan Corporations
Health Care Ireland Amp Health Insurance Quote From Quinn Healthcare
Make Money Through The Internet
Top Health Insurance Companies Us News Best Health Plans
Remodeled Walker Art Building Rivals 39 Any Major Metropolitan Art Bowdoin Orient
What S Good About Anger Blog Blog Archive Discounted
Car Insurance Car Insurance Policy Online Quote
Anger Management Institute Of Texas Gt Home
Online Video Game Iflyrxk
Teaching Money Games Educational Math Play Lesson Plans
Benefits Online Benefits Information Center
Home Owner Insurance Quotes Get Home Owner S Insurance Quotes And Information At Insurancefinder Com
Idea Make Money New Product
Usli
Ebay Extra Make Money
Make Easy Money Runescape
Make Money Selling Short Stock
Tax Tip Education Loans Can Provide A Tax Break
Bbc Health Conditions Anger Management
Quit Smoking Hypnosis In Minnesota
online casino free bonus
casino slot
Dallas Morning News News For Dallas Texas Sportsday Baseball Rangers
Ways To Make Money Fast
Cheap Insurance For Your Portfolio Motley Fool
Every School Every Thursday Des Moines West The Altoona Herald Mitchellville
Stress Management Counseling In Lincoln Ma At Superpages Com
Loonie Dips After Briefly Breaking Another Record Ctv
Wouldn T Get Far Feat Kanye West Video The Game Aol Music
Clinton Can T Keep Vows On Health Care Edwards Says The Des Moines
Understanding Your Insurance Policy
Four Ways To Save On Car Insurance Thestreet
Student Loan Consolidation Private Student Loans Federal Loan Consolidation
Work From Home And Make Money For Free
Email Marketing Director Serial
Posted by jimfsfli | 8:35 AM | E-mail this post 
Add a comment
Oct 15, 2007 Oct 16, 2007 Oct 17, 2007 Oct 18, 2007 Oct 19, 2007 Oct 20, 2007 Oct 21, 2007 Oct 23, 2007 Oct 26, 2007 Oct 27, 2007 Oct 28, 2007 Oct 30, 2007 Nov 1, 2007 Nov 2, 2007 Nov 3, 2007 Nov 4, 2007 Nov 6, 2007 Nov 7, 2007 Nov 9, 2007 Nov 11, 2007 Nov 13, 2007 Nov 16, 2007 Nov 22, 2007 Nov 23, 2007 Nov 28, 2007 Nov 29, 2007 Dec 16, 2007 May 27, 2008 Jun 1, 2008 Jun 7, 2008 Sep 19, 2008 Oct 7, 2008 Oct 13, 2008 Oct 28, 2008 Nov 4, 2008 Nov 8, 2008 Nov 15, 2008 Nov 22, 2008 Feb 18, 2009 Mar 4, 2009 Mar 25, 2009 Jun 30, 2009